AT&T’sMagnificent Mile

Big Idea

In order to amplify the presence of AT&T’s Magnificent Mile flagship store in Chicago during the launch of a competitor's retail store, 360 Agency created a one-of-a-kind in-store concert series and live streaming Q&A with top musical acts, including Ne-Yo, 5 th Harmony, Farruko, and Wisin.

Target

African American & Hispanic Millennials. 18-31

  • Hangout
    Channel Art