AT&T partnered with Big Sean to create exclusive Fan Experience events in New York City, Detroit and Washington D.C. Customers who made a qualifying purchase at one of the participating stores in New York City, Detroit and Washington D.C., received two tickets to attend the AT&T Fan Experience.
AT&T employees were incentivized to close sales with tickets to attend the Fan Experience and receive autographed Beats Pills speakers. The Fan Experience included a chance to meet and greet with Big Sean! In addition, we featured the Samsung Gear VR with S7 Device(s) to view a 360 VR concert performance by Big Sean, access to exclusive Snapchat filters and all customers walked away with AT&T branded 'Dad Caps.'
American Millennials, 18-29