Coke BCI

Big Idea

The 360 Agency developed a 6-market campaign to encourage adoption of lower calorie alternatives within the Coca-Cola portfolio for the Balance Calorie Initiative. Utilizing micro-targeting, local nuances, and carefully analyzed regional flavor profiles, The 360 Agency is tapping into community events, high-traffic zones, guerilla marketing, and social media to promote CocaCola’s alternative brands and influence consumer intent to purchase.

Target

African American & Hispanic Millennials

  • Survey App
  • Premiums