EmpowerYour Life

Big Idea

The 360 Agency partnered with Samsung for a women’s lifestyle campaign to message the empowerment that AT&T’s technology and fitness products bring to their lives. The campaign culminated on Women’s Equality Day with chic fitness events in unique locales like urban rooftops and beachside patios in each market, and were hosted by local fitness influencers.

Target

Hispanic Millennial Women. 18-31

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