Big Idea

Partnering with reggaeton mega-star Maluma, the 360 Agency is hosting unique pop-up concerts in key markets, mixing Maluma’s music with top artists and DJ’s. The campaign drives social engagement and retail by offering exclusive tickets to pop-up events as Gift with Purchase, and an international flyaway sweepstakes to see Maluma perform live in Spain. This campaign will also culminate in unique proprietary video and music content for AT&T to capitalize on beyond the scope of the campaign.


Bicultural Hispanic Millennials

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