Human by Orientation

Big Idea

Human by Orientation (HBO) is an award winning brand expression platform that we created to strengthen and expanded HBO’s connection with LGBTQ+ audiences.

Human By Orientation highlights the universal humanity of all people regardless of ethnicity, orientation, or gender identity.

What did we do? We did brand strategy, brand ID, visual ID, go-to-market launch, experiential, digital and social.

Target

LGBTQ+

Results

#1 Trending

250% Increase in Brand Sentiment

  • Multichannel
  • Human by
    Orientation