Big Idea

AT&T created a seamlessly integrated drive to retail, social, and digital lifestyle campaign that targeted bicultural Hispanic Millennials through cutting-edge technology and partnerships with this years most popular artists.

Artists representing Latin’s core music with an added twist with general market superstar, Big Sean, further amplified this electrifying campaign.

With a qualifying purchase, customers were entered into the sweepstakes across the nation for a chance to win a flyaway to AT&T’s Hottest Night of Music in Las Vegas and tickets to the Latin Grammy Awards ceremony!


Bicultural Hispanic Millennials, 21-34

  • Event Flyer