SunTrust

Big Idea

The 360 Agency was tasked to help SunTrust increase account registrations in the Atlanta market. Using proprietary redemption software and SunTrust’s existing sponsorship assets with the Atlanta Braves, The 360 Agency created a “Gift with Registration” program to incentivize account sign-ups by offering tickets to upcoming baseball games.

Target

Atlanta Residents, 18-40

  • Microsite
  • eticket