AT&T'S
MAGNIFICENT MILE

In order to amplify the presence of AT&T’s Magnificent Mile flagship store in Chicago during the launch of a competitor’s retail store, 360 Agency created a one-of-a-kind in-store concert series and live streaming Q&A with top musical acts, including Ne-Yo, Fifth Harmony, Farruko, and Wisin.

TARGET

African American & Hispanic Millennials, 18-31