Today, Latinos harbor a massive 2.5 trillion in buying power, and yet they are still vastly underrepresented in all industries. Within the advertising sector, the disparities are impossible to ignore. Despite Hispanic and Black segments driving all new brand growth, less than 3% of creative agencies employ people of color. In the workplace, 65% of Fortune 1000 corporate boards lack Latino representation, although Latinos are the second largest demographic in the U.S.
As storytellers, it’s important that we ensure diverse Hispanic voices are a part of the narrative. At our agency, we employ the next generation of multicultural voices in over 25 talented marketing professionals. Everyday, I’m inspired by our rockstar team whose breadth of experiences bring rich cultural insight and creative energy to inspire bold, authentic stories reflective of the Hispanic community. I’m proud that our agency gets to champion efforts to attract and develop Hispanic talent, while creating a positive impact in local communities for future generations.
We are also immensely proud to nurture and represent the voices of the multicultural and multi-segment audiences including African American, Hispanic, LGBTQ+, Women and Millennials, who make up the rich tapestry of the U.S. fabric.